&

knowledgable

Creative

Insightful

EXPERIENCEd

ADAPTABLE

About Sean

I’m a Figma-certified, solutions-focused UI/UX design professional living in the greater Tampa/St. Petersburg, Florida area, with over 20 years of experience shaping web and digital marketing content, both as an independent contractor and part of a department design team.

I design, build, and test UI/UX interfaces that blend smart ideas with a practical approach. I enjoy guiding projects from the initial idea to final launch and establishing fresh ways to boost user engagement and accessibility.
Sean Nielsen's HeadshotView Resume

What does that mean for you and your team?

  • Consistent production and contributions from a collaborative-minded veteran who can assess a project, listens, knows when to step in to lead and step back to make room for for other voices, develops analyses and SOPs, and can thrive working autonomously.
  • Access to a strong mix of creative skill, technical knowledge, and hands‑on
    experience with Front End Web Design, UI/UX Design, Web Management, and Email Marketing. 
  • Proven knowledge on how to grow engagement and conversions through data and
    polished, accessible interfaces and designs
  • Credentialed experience with HubSpot Academy Email Marketing Certification, IBM UI/UX Design Certification, and Figma UI/UX Wireframing and Prototyping Expert Certification
  • A wealth of experience with over 20 years building, improving, and managing CMS platforms, landing Pages, and responsive sites (WordPress, DNN, SiteFinity, Webflow, Figma Prototyping), analytical insight (Litmus, SEINo, HubSpot, Crazy Egg), and Email Marketing prototyping, building, and design.
  • A clear-eyed and level-headed team member who isn't afraid to learn, who looks for opportunities to grow, and always aims for the best possible outcome for the project and the team.

Skills Summary

Web Design & Management
Digital Design
eBlasts, QA, Testing and Optimization
Soft Skills
  • Understanding of SiteFinity, DNN, WordPress and, Webflow, including but not limited to:
  • Maintenance and web master skills, including WordPress/Divi theme management and related plug ins, DB backups, DB fortification and post-hacking cleaning
  • Experience with WP Engine hosting, maintenance and version control, Virtual Host/Cpanel account creation and management
  • Extensive experience with html, css, & javascript, component libraries, code libraries and code modification
  • Live wireframing, prototyping and page building in Divi, DNN and SiteFinity, and user flow mapping, wireframing, and prototyping in Figma, Adobe XD, Balsamiq, and Lucid
  • Creation and Design of new pages, including requirement gathering, consultation on direction and execution of edits prior to launch
  • eCommerce Management (product creation and management, WooCommerce eCommerce production)
  • Management of Information Architecture on existing live pages and management of graphic updates
  • Creation and management of all product and page redirect urls
  • Troubleshoot, address and direct any issues, breakage, or errors with site as Administrator
  • Strong design software and application experience with:
  • Adobe Suite (Photoshop,  Illustrator, XD, Acrobat, Dreamweaver)
  • Figma, WebFlow, Lucid, Balsamiq (Wireframing, Prototyping, Site Building)
  • Bee and HubSpot (eBlast and Landing Pages)
  • Create digital graphic concepts and designs for campaigns and collateral, including social media and web banners, ads, blog graphics, product images for website
  • Employ design thinking with focus on on usability and accessibility
  • Strong design, QA testing and ESP, experience with HubSpot, Bee, ClickDimensions, Litmus, SendForensics, and SEINo
  • Assisted transition through two ESPs migrations, including set up  and testing to ClickDimensions and HubSpot: 2020, 2025
  • Led PAR to adopt Litmus inbox testing programs and qualitative analytics tracking: 2018
  • Mitigated 2025 post-ESP transition statistical crash by improving segmentation, content targeting smaller, engaged audiences, implementing sender score management tool which led to largest revenue generation through email marketing in company history: 2025
  • Employ WCAG standards for compliance with ADA standards where possible
  • Overall understanding of eMarketing development cycle, including best practices, designing to marketing objectives, understanding of eBlast design behavior testing in multiple environments, understanding of analytics data and making informed recommendations
  • Ability to juggle multiple project timelines while tracking on job progress and completion with multiple stakeholders
  • Being flexible to both feedback and rapidly changing project cycles based on volume or developing initiatives
  • Ability to balance the initiatives of different departmental goals and how to best synthesize them within project objectives

Portfolio

PAR, Inc.  |  Web Design, Redesign and Relaunch Campaign

04/2016-04/2026

Web Platforms

  • Dot Net Nuke/Bootstrap-2016-2024
  • Sitefinity CMS-2024-2026

Skills/Services

  • All static page creation and maintenance, including new page additions and removals, navigational adjustments, 301 redirect management, content management and architecture, on-page graphics and banner creation:  2016-2026
  • Development and expansion of non-native content modules, including wireframing and prototyping, originating and modifying CSS/js, QA testing and launch: 2016-2026
  • eCommerce Management, including creation and management of 400 product pages, product launches, updates, removals, DRM encoding for digital products: 201-2026
  • Marketing internal lead oversight & management of all customer forward facing pages and features, including notifications and alerts, full SOP documentation and staff tutorials: 2016-2026
  • Led and created comparative analyses of competitor websites leading to redesign project: 2024

In 2016, I was hired as the Web Designer for Psychological Assessment Resources, Inc., to both shape, build, and ultimately manage all pages on the corporate website.

Prior to my hiring, the CMS was chosen in advance for compatibility with the backend product maintenance and inventory infrastructure, and the initial prototyping had been done by an outside vendor.  In essence, I was thrown into an active project with no involvement with the decision-making process, and no familiarity with DNN, the platform.

Built in Bootstrap with drag & drop modules, I quickly started building out pages with the modules and custom coded the on-page CSS to match the fit and finish of the mockups, which ultimately totaled 50 front facing static pages. The product pages consisted of multiple categories (constructs) combined with subcategories beneath each category with products filing beneath and ultimately totaled 400 upon initial launch. Aside from building both the states and product pages, I was responsible for cataloging, recreating and re-ouputting all manual images associated with all 400 products.
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Project SPARK was the name for PAR, Inc.’s 2024 website rebuild. The older site supported years of growth in online sales and content needs, but the platform eventually reached its limit. The new site needed a fresh start.

To mark the effort, Marketing created a campaign identity called SPARK, highlighting the new site as the
'spark' of the next stage of the company's growth. After studies on colors and lettering and many reviews, my final version logo took shape as a representation for a huge project.

My work covered front end design, content setup, implementation, testing, and coordinating between Creative, IT, and the external developers. I also helped define what was feasible before launch and supported all admin work after launch.

PAR, Inc. Trauma Page Design (2023)PAR, Inc. UPP Page Design (2023)PAR, Inc. Content Hub Article Page Design (2023)PAR, Inc. Content Hub Landing Page Design (2023)PAR, Inc. Resource Hub Landing Page Redesign Design (2023)Project SPARK Logo Design (2024)PAR, Inc. Site Redesign/Spanish Language Products page (2024)

Learn more about my
Website Relaunch Campaign.

Check it out

Figma Project | Orange Bird Event & Ticket App Prototype

Orange Bird Figma Project (2025)Orange Bird Component and Page Interaction StructureProject Orange Bird CSS/Color Palette

I'll preface this by saying: I love to learn. Others would read that as, "you a big nerd." And honestly, both are probably true. I've taught myself to raise certain types of plants (i.e.: growing though accidentally killing three fiddle leaf ferns before learning to nurse one back from the dead), audio production, engineering a meat smoker and the delicate process of cooking ribs, and, in this instance, prototyping software.

I'd used Adobe XD to prototype pages for I.T. to build, but Figma was rarely needed because it wasn't necessary with the type of environment I worked in. A dry erase board, a design system already created within a web framework  eliminated the need for external prototyping. So, I decided to take some courses and dig into what Figma had to offer.
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It's often lost on most people how much consideration goes into simple interactions. A well-functioning app that allows you to seamlessly move from screen to screen takes a lot of planning before even going into coding. The Figma UI/UX Intermediate to Expert Course taught a very thorough 'soup-to-nuts' approach to building a project: component libraries, variants, file preparation for a team, employing design thinking at nearly every turn.

The 'Orange Bird' project is a ticket purchasing app containing multiple elements that encompass the modern app experience, including attractive, natively created motion graphics, interactivity, creation of components that encapsulate the needs of users, and sims of functions for programmers to turn into actual purchasing features.

There's more development ongoing with this app, along with new Figma projects in the works to stretch my abilities-stay tuned.

Email Marketing

2016-Present

ESP & Apps

  • HubSpot Email Marketing Certified 2025
  • ClickDimensions-2020-2025
  • Litmus Inbox & Analytics
  • Bee Builder
  • SEINo Revenue Attribution app
  • SendForensics Sender Reputation Mgmt.

Skills & Achievements

  • Focus on product campaigns and product launch sends, monthly newsletters, product updates, PARtalks webinar campaigns, customer updates, informational sends, leadgen email, forms, and landing pages, and drip campaigns 2016-2026
  • Averaged 175 unique sends per year: 2017-2025
  • Transitioned PAR from fixed-width to hand-coded responsive email frameworks: 2017
  • Implemented QA program process to reduce send errors and increase oversight: 2017
  • Led PAR to adopt Litmus inbox testing programs and qualitative analytics tracking: 2018
  • Assisted transition through two ESPs migrations, including set up  and testing to ClickDimensions and HubSpot: 2020, 2025
  • Mitigated 2025 post-ESP transition statistical crash by improving segmentation, content targeting smaller, engaged audiences, implementing sender score management tool which led to largest revenue generation through email marketing in company history: 2025

When I started at PAR in 2016, I had never worked on email campaigns before. Looking at the send schedule, I very quickly had to learn a lot on the process. In the crash course that was 2016, I had managed to move the marketing department towards responsive layouts and gather initial send data, and by 2017 and 2018 I had established Litmus as an inbox testing platform to insure our sends were reaching as many users as possible and to extend our data footprint, all while hand-coding, building, testing and scheduling upwards to 200 per year by 2020.

In 2020, we moved from company's first ESP to ClickDimensions and started a Bee account, and I rapidly built components libraries for all elements of our sends. This greatly reduced the production time and increased turnaround time. During this time, the company launched its first regular webinar series, and I created PAR’s webinar email series in 2021, which rapidly grew into PAR's strongest sustained channel with consistently high engagement.

PAR, Inc. Website Relaunch CampaignEvolution of PARtalks Email CampaignPARtalks Post Webinar CampaignEvolution of Product Email Campaign DesignsPAR Newsletters (2024-2026)Examples of Non-marketing Sends
View 2025 Statistics

In 2023, we launched the monthly newsletter campaign to reduce recipient burnout and overall send totals. The omnibus format eventually split into two sends to specific audiences, with open rates consistently sitting in the 35–40% range

In 2024, the Marketing team began moving from ClickDimensions to HubSpot, completing the shift by early 2025. Months of planning between I.T. and HubSpot meant the final changeover happened in just one week, supported by detailed prep work from the MarTech team. During the migration, I created a way to move our custom templates into HubSpot without an API, allowing us to  keep our branded designs. I also earned two HubSpot email marketing certifications.
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After launch, we uncovered inflated engagement from bot traffic and large groups of inactive contacts that damaged our sender score. I worked with the Digital and Martech Manager to clean our lists with Neverbounce, focus on smaller and more active groups, introduce new engagement paths, and increase personalization. I also added a tool to track and monitor our sender score.  

To keep that momentum going, I proposed expanding the series with new sends that deepened interest and boosted signups. I introduced a “Meet the Presenters” send to spotlight upcoming speakers, which drove strong engagement and increased registrations ahead of each session.

I also recommended shifting the automated post‑webinar emails to manual sends. This allowed us to build more focused internal groups based on each topic and presenter, opening the door for stronger follow‑up and future cross‑promotion. The ICYMI send encouraged users to join the pay‑per‑credit program, while both sends helped track engagement and grow our contacts.

By the end of 2025, the Marketing Department saw our user data accurately for the first time in company history, and for the first time Marketing was able to attribute  revenue totals to email sends with over $100,000 generated in the 10 months following our transition to HubSpot.

Get in touch:

United Way/Habitat for Humanity Volunteering 2023Feeding Tampa Volunteering 2017-
I've regularly volunteered with both United Way and Feeding Tampa Bay!
Find & Follow Me On:
Contact:

SEANKNIELSEN75@GMAIL.COM
‍813.951.6232

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